SquidLondon produce a range of unique products that change colour when wet! Its co-founders Viviane Jaeger and Emma-Jayne Parkes met whilst studying at London College of Fashion.
The duo are best known for their umbrella, Squidarella, which features a monochrome design that erupts into bright colours in the rain.
SquidLondon’s designs are inspired by Jackson Pollock, the abstract impressionist painted, famed for his unique style of drip painting.